Citizen Eco Drive – first of its kind

How the Eco Drive continues to lead the watch industry in its segment

Watches have been an integral part of our lifestyle since time immemorial. A watch is one possession that ages with grace. Often, watches are considered as an asset rather than an expense thus making it priceless. Everyone looks forward to purchasing their first watch with a lot of anticipation and enthusiasm. The same fervour continues even while purchasing watch number 10. That’s the beauty of watches. It holds a bunch of technology, class, art, precision and a lot more in it.

Modern day watches have come a long way as compared to its predecessors. Watches have grown, not bigger but smaller in size in accordance with consumer demand. The technology and watch movement is also far superior to what it used to be back then. When it comes to movement, there used to be only manual movement but later automatic and quartz movement took watch manufacturing by storm and enabled watchmaking to be an industry. The same applies to straps as well. From leather, straps have evolved to stainless steel, ceramic titanium, nylon, canvas and even engineered wood. Such is the variety that is available thus making your timepiece different from others in more ways than one.

History in Brief

Citizen Eco–Drive is a proprietary technology that sets Citizen watches apart from the competition. But before we delve into the technology that sets it apart, a brief understanding of history will help us understand the magnificence of Citizen as a company and thereby Eco Drive as a product.

There was a time around the 1970s when the watch industry hit a ‘quartz crisis’. Moreover, during that period, quartz wasn’t really then a preferred choice primarily because of its short lived battery life. Japanese watchmakers such as Casio and Citizen were on the lookout for an alternative. Citizen envisioned a battery free watch to bring an end to the ordeal that watch companies around the world were going through. And they came up with an innovative technology that can trap sunlight onto a battery cell. A sea of opportunities opened up and the rest is history and we are all familiar with it.

Fast forward to the present day

From its humble beginnings, the Citizen Eco Drive has evolved over the years and substantially improved to increase its power reserve and reliability. The watch series is now capable of charging itself under any source of light, let alone dim light. The year 2023 marks 47 years of Eco Drive and continues to be the hallmark watch in its segment winning multiple awards over the last many years including that of being the most precise watch at Baselworld, 2019.

Eco Drive in Trivandrum

The Eco Drive watches have found their way to a lion’s share in most countries of the world, let alone India. It is undoubtedly one of the most popular and preferred watches amongst watch aficionados. The series has watches for both men and women and unisex ones too. It comes in multiple options of case material such as titanium, stainless steel, gold and silver or a mix of both. The straps too come in multiple options such as leather, metal band, synthetic leather and many more. There are a plethora of options when it comes to dial colour too.

Krishnan Nair & Sons in Trivandrum is one of the best watch dealers in Trivandrum and has been in the business for more than a hundred years. Some of the world’s best analog and digital watches are available here. They are also home to multiple international brands like Rado, Balmain, Tissot, Seiko, Fossil and many others. Amongst other brands, Krishnan Nair & Sons deals in the Citizen Eco Drive as well thereby bringing a world class product to the natives of Trivandrum.

Outstanding Models of the Eco Drive

The price range of the Eco drive starts from as low as Rs.15000 and goes up to Rs.82000 [all prices mentioned here are MRP] thereby giving its customers a wide choice within this price band. There are quite a lot of signature models in the Eco Drive league. Here, we will introduce a few models that are visually interesting and are a collector’s watch for multiple reasons.

The Citizen Eco-Drive Gents Watch Blue Dial – CA4505-80L is one such watch with a blue dial and comes with a 44mm diameter case size. The stainless steel band along with a fold over clasp with a push button release makes it a stunning piece. The watch has a date display, is water resistant and comes with a warranty of 3 years, 3 months and 3 days.

Another watch that we would like to introduce you to is the Citizen Eco-Drive Ladies Watch White Dial – EW2299-50A. Perfect for ladies, it is a watch with a white dial and the case material is made of stainless steel with a two-tone gold plating. The case size is 27mm, making it the ideal choice for any occasion and snuggles well on the hand of anyone who wears this watch.

The next watch that we would like to highlight here is the Citizen Eco-Drive Gents Watch White Dial – AR1113-12B. It is a dress watch and is the definition of minimalism, yet a classic. Completed in a white dial with a rose gold bezel around it, the watch has a dial size of 38.7mm and comes with a standard black leather strap. This watch too has a warranty of 3 years, 3 months and 3 days.

When it comes to buying a watch, Krishnan Nair & Sons is the preferred choice amongst the watch enthusiasts of Trivandrum. They are – without an iota of doubt – the best watch dealers in Trivandrum and house some of the best watches available in the market. Irrespective of whether you are a seasoned watch collector or a first time buyer, the team at Krishnan Nair & Sons will guide you impeccably, explaining the pros and cons of each watch thereby helping you make an informed decision. They will also help you purchase a watch at the best price possible making sure you get your money’s worth.

The Citizen Eco Drive as mentioned earlier is a watch to prize as it combines one of the most innovative technologies to date, style and function. Each of the models is distinct and unique in its own and there is something for everyone under the Eco Drive series. Krishnan Nair & Sons is home to the Eco Drive and is known for being one of the best watch dealers in Trivandrum. A visit to the Krishnan Nair and Sons store will leave you mesmerised by the wide range of collections that they have under multiple brands, let alone the Citizen Eco Drive.

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